Year One of 1

BMW's new 1-Series will launch in Spring of 2008 and the go to market message may best described at 'Year One of the 1" since the demand for information on this website is so strong.  In fact, the demand for information for the 2008 128i and 2008 135i has been overwhelming.  Our two websites dedicated for the 1 series have been flooded with newsletter signup requests.  No vehicle in the past has gained some much interest at our dealership websites.  Will 2008 be the 'Year of The One"?

Year One of the 1 Series

Next year will be an exciting year for BMW dealerships as we attempt to service the demand for the 1 Series.  Our preliminary calculations suggest that 65% of the consumers who have signed up for our newsletter are more interested in the 2008 BMW 135i Coupe.  We would guess that the 300+ horsepower engine strapped under the hood of the 135i is the driving force behind the higher interest levels.

1 Series Consumer Demand is High

We expect that consumer demand for the 128i and 135i will easily outstrip initial supplies so we suggest that you get on our 1-Series advance order list today.  We will start collecting names of customers in the tri-state area would would like to be the first to own a 1 Series vehicle.  Just stop in to see our Internet Sales Manager to get your name on the list with a fully refundable deposit.  This will differentiate those who are serious about being the first to order and drive off the lot with a 2008 128i or 2008 135i coupe.